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If you are a fan of hip-hop and haute horlogerie, you might have heard of the latest collaboration between Swiss watchmaker Audemars Piguet and American rapper Travis Scott. The two brands have teamed up to create a limited edition Royal Oak Perpetual Calendar watch, nicknamed "The Chocolate AP" for its rich brown ceramic case and dial.
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The Chocolate AP is not just a watch, but a statement of style and culture. It represents the encounter of several universes: the tradition and innovation of Audemars Piguet, the creativity and freedom of Travis Scott and his label Cactus Jack, and the passion and craftsmanship of watchmaking.
The watch is based on the Royal Oak Perpetual Calendar, one of the most iconic and complex models of Audemars Piguet. The perpetual calendar is a mechanical complication that displays the date, day, month, leap year, and moon phase, and automatically adjusts to the varying lengths of the months and the leap years. It is a feat of engineering that requires hundreds of tiny components and precise adjustments.
The Chocolate AP features a 41mm case and bracelet studs made of brown ceramic, a first for Audemars Piguet. Ceramic is a material that is extremely hard, scratch-resistant, and lightweight, but also very challenging to work with. It requires a high level of skill and patience to achieve the perfect shape and finish. The case and bracelet studs are meticulously satin-brushed and polished to create a contrast of textures and reflections.
The sapphire dial reveals the openworked self-winding perpetual calendar movement, which combines rhodium-toned components with pink-gold hues. The movement is decorated with refined hand-finishing techniques, such as chamfering, polishing, and circular graining. The dial also incorporates a number of design elements that reference Cactus Jack's aesthetic codes, such as the typography of the calendar and week indications, which is based on a hand-drawn model by Travis Scott. The hand of the day subdial at 9 o'clock takes on the shape of the Cactus Jack logo, while the moon phase at 6 o'clock is represented by Cactus Jack's emblematic smiley face with its mouth sewn shut. The smiley face and the other calendar indications glow blue or green in the dark, creating a distinctive luminous effect.
The watch is offered on a new textured calfskin leather strap, which adds a touch of warmth and comfort to the wrist. The pink gold folding clasp is engraved with the double signatures of Audemars Piguet and Travis Scott. The brown ceramic and sapphire caseback reveals the refined decoration of the self-winding Calibre 5135, which powers the watch, as well as the dedicated stamped openworked 22-carat pink gold oscillating weight.
The Chocolate AP is limited to 200 pieces and will set you back around $201,000. It is a rare and exclusive timepiece that showcases the fusion of art and technology, as well as the free and daring spirit of both Audemars Piguet and Travis Scott. It is also a testament to the strong links that the Swiss watchmaker has forged with the fields of music, pop culture, and entertainment over the years.
To celebrate the launch of the watch, the two brands also worked on a collection of clothing and accessories, including hoodies, T-shirts, jackets, pajamas, shorts, and caps, among others, sold exclusively online. A part of the profits from the sale of this collection will be donated to a charity project or cause of Travis Scott's choice.
If you are interested in learning more about the Chocolate AP, you can check out the official website of Audemars Piguet, or read some of the reviews and articles from Hodinkee, Rap-Up, Complex, and WristCheck. You can also watch some of the videos and photos of Travis Scott wearing the watch on his Instagram account.
The Chocolate AP is a sweet collaboration that will surely satisfy the taste buds of watch and music lovers alike. It is a watch that is not only a timepiece, but a piece of history and culture.
